An edit, defined.
Every plan comes with a handful of edits each month. Here’s what I mean by that, in plain English, no fine print.
What’s an edit?
One edit is up to 250 words of copy changes, or one self-contained design change — an image swap, a color tweak, a single-section reorder — on a single page, sent over in a single email.
That’s the whole rule. Two hundred and fifty words is roughly a page of writing in a Word doc — enough to rewrite a hero, refresh an “about” blurb, update a services list, or adjust the small print on a pricing page. One design change is one decision — new headshot, new accent color, the testimonial moved above the gallery instead of below it.
Got three small tweaks for the same page in the same email? I treat that as one edit, not three. Send me the whole list at once and I’ll knock them out together — that’s how it should work.
What an edit is — and isn’t.
No checklist, no gotchas. Just three short paragraphs you can read in a minute.
Yes
One edit covers things like —
Rewriting a paragraph or two. Swapping a photo. Updating prices, hours, or a phone number. Changing a button label. Fixing a typo your cousin spotted. Nudging a color closer to your new branding. Reordering one section so the testimonials sit above the gallery. Adding a fresh staff headshot. Plugin and security updates — though most of those run on their own in the background, so you usually never see them.
Not quite
One edit isn’t —
A whole new page. A whole new feature. A site-wide redesign. Copywriting from scratch when there’s nothing to start from. Original photography. A new logo. Setting up an online store from zero. Wiring up a booking tool, a CRM, or a payment processor. A full layout overhaul where everything moves at once. These are all real work I’m happy to do, they just live outside the monthly edit count.
And sometimes
The bigger asks —
Sometimes a request lands somewhere in between: bigger than a tweak, smaller than a rebuild. When that happens I bill it at $75 an hour, and you get the estimate in writing before I start the clock. No surprises, no “I’ll just send the invoice after.” You hear the number, you say go, then I go.
What if I don’t use them?
Some months are quiet. The site’s humming, you’re busy running the actual business, and there’s nothing you need touched. That’s fine — it happens to almost everyone, and it’s usually a good sign.
If you don’t use your edits this month, they roll into next month so you’ve got a little extra room. After that one extra month, they go — we don’t want you sitting on a year of unused tweaks feeling like you owe yourself something. Keep it simple: use them when you need them, save a few for next month if you’d like, and let the rest go quietly.
You won’t get a stern email about rollover. I just want you to know how it works so there’s nothing to wonder about.
What if something’s actually broken?
There’s a difference between “urgent” and “broken,” and I don’t pretend otherwise.
“Urgent ≠ free. If your site is broken, I fix it on the house. That’s hosting. If you need a price changed by Tuesday, that’s still an edit.”
If your site is down, throwing errors, or doing something it absolutely shouldn’t, that’s on me. I host it, I built it, I fix it. No edit counted, no clock started, no invoice. That’s what your monthly fee already pays for, and it’s why hosting sits with me in the first place.
If your site is fine but you really need a change before the weekend — a new price, a swapped photo, a fresh announcement at the top of the page — that’s a normal edit, just a fast one. I’ll do my best to turn it around the same day. Tell me it’s time-sensitive in the email and I’ll move it to the front of the line.
How many edits do I get?
The definition above is the same on every plan — only the monthly count changes.
Essential
2
edits per month
Right for a site that changes with the seasons rather than the week — new hours, fresh photos, the occasional tweak.
Professional
5
edits per month
Room to keep things moving — a weekly tweak, a seasonal refresh, a steady stream of small improvements as the business grows.
Premium
10
edits per month
For sites that move with the business — weekly content, rotating promotions, frequent photo swaps, and a long list of small wins.
Same definition on every plan. Same rollover. Same emergency rule. The only thing that changes is how many edits land in your bucket each month.
Ask me anything.
If you’re not sure whether something counts as an edit, just ask. I’ll tell you straight, and if it’s a close call I’ll round in your favor.