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About the Studio

Margot Vale, a quiet
kind of photographer
.

Margot Vale at work in her studio, holding a medium-format film camera beside a window hung with sheer linen.
Studio, West Asheville — photographed by Jasper Finch

“I am not interested in the version of you that is ready to be photographed. I am interested in the version two breaths later, when you’ve forgotten the camera is there.”

Biography

I grew up on the North Carolina side of the Blue Ridge, in a house with one south-facing window and a mother who hoarded photo albums. By the time I was fifteen I had taken every family photograph for a decade. I studied printmaking at UNC Asheville, then spent four years assisting an editorial photographer in Brooklyn, mostly carrying lights and learning what a face looks like when someone finally relaxes. I moved back home in 2019 and opened Still Hours the following winter.

My work lives in the small space between portraiture and documentary. I photograph weddings without a shot list. I photograph editorial portraits without directing the sitter into poses. I photograph products and brands with the same care I would give a face. On any given day I am shooting on either a Hasselblad 501cm or a Leica SL2, sometimes both. I do my own darkroom work for personal projects.

I live in West Asheville with a bad tabby, a good garden, and too many books. I am most myself in the first hour of morning and the last hour of evening — which is, not coincidentally, when I do my best work.

Approach

Three things I believe about photographs.

i.

Stillness is a choice.

Most photographs are taken too fast. I work slowly on purpose — fewer frames, more waiting, more looking. The best image of the day is almost never the first one I take.

ii.

The room is a character.

I rarely move people into better light. I would rather photograph you in the light you already live in, on the furniture you already love, because thirty years from now that is what you will want to remember.

iii.

A small archive, kept well.

I deliver fewer images than most photographers, but I edit each one by hand. You will not get a gallery of six hundred frames. You will get forty photographs you would actually hang on a wall.

Selected Clients & Publications

Selected clients and publications

  • Kinfolk
  • ·
  • Garden & Gun
  • ·
  • The Bitter Southerner
  • ·
  • Cereal
  • ·
  • Lichen
  • ·
  • Taproot
  • ·
  • Parachute Home
  • ·
  • Biltmore Estate

Come write me a letter about what you’re hoping to photograph.

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